# amplifyOMS

> Practice management software for hearing care practices, built by a hearing care practice owner.

## Facts

- Product: amplifyOMS, a practice management system (OMS/PMS) for hearing care practices
- Founded: 2016, by Dusty Potter, Board Certified Hearing Instrument Specialist (NBC-HIS)
- Based in: Wichita Falls, TX
- Contact: info@amplifyoms.com
- Book a walkthrough (about 25 minutes): https://amplifyoms.com/demo
- Founder story: https://amplifyoms.com/founder-story

## About

amplifyOMS is a practice management system (OMS/PMS) designed specifically for hearing care practices. Founded in 2016 by Dusty Potter, a board certified hearing instrument specialist (NBC-HIS) who was running 22 clinics across Texas and needed software that worked from a phone.

## Key Differentiators

- Built by a hearing care practice owner, not a manufacturer or venture capital firm
- No manufacturer equity, no payment processor ownership, no revenue share
- Multi-location architecture as a first-class primitive (Region → Clinic → Provider)
- Mobile-first design for practice owners managing operations remotely
- Native AI on every tier (Medical Scribe, Dictation, Text-to-Speech, Personal AI Assistant)
- Growth Engine: 12 lifecycle automation workflows tuned to hearing care patient patterns (Premium)

## Pricing

All prices are published at https://amplifyoms.com/pricing. Per clinic, per month. Month-to-month with 60 days' notice to leave. No revenue share. Free data migration.

- [Startup: $97/month ($970/year)](https://amplifyoms.com/pricing#startup). Best for: Solo or recently-launched hearing care practices, or practices working through their first 250 patients. Job-specific dashboards; Calendar and appointment management; Mobile and tablet friendly interface; Inventory management; Task management; File and document storage; Intercompany messaging; AI Scribe, AI Dictation, AI Text-to-Speech, Personal AI Assistant; HIPAA-compliant infrastructure.
- [Growth: $149/month ($1,490/year)](https://amplifyoms.com/pricing#growth). Best for: Independent hearing care practices that have outgrown Startup or are starting beyond 250 patients. Everything in Startup, plus: Unlimited patients; Multi-clinic architecture, so you can add locations without re-platforming; Automated appointment confirmations; Automated review requests.
- [Professional: $249/month ($2,490/year)](https://amplifyoms.com/pricing#professional). Best for: Practices ready to plug into Noah, QuickBooks Online, and online appointment booking. Most multi-location practices land here unless they want the full lifecycle automation stack. Everything in Growth, plus: Online appointment booking; Integrated website lead forms; QuickBooks Online sync (automated import of invoices and payments, plus bills, drafts, audit, and manual entry flagging); Insurance filing integration; Patient pipeline tracking; Credit card processing; Noah Sync and Noah ES integration; 2 providers included per clinic ($25/month per additional).
- [Premium: $495/month ($4,950/year)](https://amplifyoms.com/pricing#premium). Best for: Practices ready to put lifecycle automation on autopilot. Includes the Growth Engine and the full amplifyCRM Pro integration. Everything in Professional, plus: The Growth Engine: twelve automated lifecycle workflows for hearing evaluation reminders, three-month check-ins, warranty expirations, cleaning reminders, reactivation drips, and the rest of the patient lifecycle; Full amplifyCRM Pro integration; Automated lead follow-up; Automated patient nurture; Call tracking and recording; Two-way calling (native Contact Center); Two-way SMS and email; Payment links by text and email; Missed call text back; Social media posting system; More than 200 pre-built automated workflows; 2 providers included per clinic ($25/month per additional).
- [Multi-location math](https://amplifyoms.com/pricing#multi-location-math): Base tier price for your first clinic, plus 50 percent of that base for each additional full-time clinic, plus 25 percent of that base for each additional part-time clinic. If your practice runs more than 10 clinics, the math gets custom-negotiated. You talk to Dusty directly. The conversation is owner-to-owner, not sales-to-buyer.
- [Migration policy](https://amplifyoms.com/pricing#migration-policy): Migration is free.
- [What you won't pay.](https://amplifyoms.com/pricing#what-you-wont-pay) No revenue share. No transaction skim. No per-fitting fee. No setup fee. No onboarding fee. No data migration charge. No "implementation services" line item. No premium support tier you have to pay extra for. The recurring costs are the monthly subscription, the per-additional-provider fee on Noah-enabled plans, and, on Premium, SMS and telephony usage beyond your $25 monthly credit if you run amplifyOMS as your phone system. We make money the same way whether you sell one hearing aid or a thousand. Our growth depends on your practice becoming more valuable, not on skimming margin off your fittings.
- [Pricing questions](https://amplifyoms.com/pricing#common-pricing-questions)

## Growth Engine workflows

- Hearing Evaluation Reminders
- Three-Month Check-Ins
- Warranty Expiration Reminders
- Cleaning Reminders
- Service Reminders
- Educational Nurture
- Review Generation
- Tested Not Treated Drip Campaign
- Upgrade Eligible Drip Campaign
- SMS Database Activation
- Infinite Open House
- Birthday Greetings

## Pages

### [Growth Engine](https://amplifyoms.com/growth-engine)

Audiology practice marketing automation: patient recall, warranty outreach, upgrade drips, two-way SMS, email campaigns, and review generation.

- [Patients don't disappear. Practices lose track of them.](https://amplifyoms.com/growth-engine#patients-dont-disappear-practices-lose-track-of-them)
- [Twelve Modules. Built by people who run practices. Configured for yours.](https://amplifyoms.com/growth-engine#twelve-modules-built-by-people-who-run-practices)
- [The Modules, by lifecycle stage.](https://amplifyoms.com/growth-engine#the-modules-by-lifecycle-stage)
- [How activation actually works: the honest version.](https://amplifyoms.com/growth-engine#how-activation-actually-works-the-honest-version)
- [The math at one clinic.](https://amplifyoms.com/growth-engine#the-math-at-one-clinic)
- [Where the compounding gets serious.](https://amplifyoms.com/growth-engine#where-the-compounding-gets-serious)
- [Growth Engine is part of the Premium tier.](https://amplifyoms.com/growth-engine#growth-engine-is-part-of-the-premium-tier)

### [Multi-location](https://amplifyoms.com/multi-location)

Hearing care office management built for multi-clinic operations. Region, Clinic, Provider filtering, role-based views, and configurable permissions.

- [Multi-location is not a reporting feature.](https://amplifyoms.com/multi-location#multi-location-is-not-a-reporting-feature)
- [Three levels of aggregation, all first-class.](https://amplifyoms.com/multi-location#three-levels-of-aggregation-all-first-class)
- [The same filter works everywhere.](https://amplifyoms.com/multi-location#the-same-filter-works-everywhere)
- [Five named roles and configurable Permission Sets.](https://amplifyoms.com/multi-location#five-named-roles-and-configurable-permission-sets)
- [Your staff doesn't lose muscle memory.](https://amplifyoms.com/multi-location#your-staff-doesnt-lose-muscle-memory)
- [The pricing that rewards growth instead of penalizing it.](https://amplifyoms.com/multi-location#the-pricing-that-rewards-growth-instead-of-penalizing)

### [Reporting](https://amplifyoms.com/reporting)

Over 40 audiology practice management reports. Sales by Manufacturer, Tech Level, Zip Code, and more. Scoped to Region, Clinic, or Provider.

- [The reports you have are not the reports you need.](https://amplifyoms.com/reporting#the-reports-you-have-are-not-the-reports)
- [The reporting menu.](https://amplifyoms.com/reporting#the-reporting-menu)
- [The report that most systems don't have.](https://amplifyoms.com/reporting#the-report-that-most-systems-dont-have)
- [The marketing reports that change how you spend.](https://amplifyoms.com/reporting#the-marketing-reports-that-change-how-you-spend)
- [Every report scopes to Region, Clinic, or Provider.](https://amplifyoms.com/reporting#every-report-scopes-to-region-clinic-or-provider)
- [The reports run against live data.](https://amplifyoms.com/reporting#the-reports-run-against-live-data)

### [Integrations](https://amplifyoms.com/integrations)

Hearing care practice management integrations: Noah, Noah ES, QuickBooks, Google Calendar, Zoom, two-way SMS, email, and custom webhooks.

- [Why this page is short.](https://amplifyoms.com/integrations#why-this-page-is-short)
- [Your clinical software, connected to your operations.](https://amplifyoms.com/integrations#your-clinical-software-connected-to-your-operations)
- [The books and the financing path.](https://amplifyoms.com/integrations#the-books-and-the-financing-path)
- [The everyday tools your team already uses.](https://amplifyoms.com/integrations#the-everyday-tools-your-team-already-uses)
- [Calls, texts, and email in one place.](https://amplifyoms.com/integrations#calls-texts-and-email-in-one-place)
- [The integrations you can't predict today.](https://amplifyoms.com/integrations#the-integrations-you-cant-predict-today)

### [Migration](https://amplifyoms.com/migration)

Switch audiology PMS systems with free data migration. We know the systems you're coming from and verify your data before go-live.

- [The hard part is the decision.](https://amplifyoms.com/migration#the-hard-part-is-the-decision)
- [We know the systems you're migrating from.](https://amplifyoms.com/migration#we-know-the-systems-youre-migrating-from)
- [Built and proofed against your specific practice before you go live.](https://amplifyoms.com/migration#built-and-proofed-against-your-specific-practice-before)
- [Free migration, and we move fast to get you live.](https://amplifyoms.com/migration#free-migration-and-we-move-fast-to-get)
- [What we can promise, and what we can't.](https://amplifyoms.com/migration#what-we-can-promise-and-what-we-cant)
- [Your data stays yours, even if you leave.](https://amplifyoms.com/migration#your-data-stays-yours-even-if-you-leave)

### [Founder story](https://amplifyoms.com/founder-story)

Dusty Potter was running 22 hearing care clinics when his audiology PMS wouldn't load on his phone. He built amplifyOMS. The origin story.

- [The twenty-two-clinic problem.](https://amplifyoms.com/founder-story#the-twenty-two-clinic-problem)
- [What I built and why.](https://amplifyoms.com/founder-story#what-i-built-and-why)
- [Business and finance first, because that was the pain.](https://amplifyoms.com/founder-story#business-and-finance-first-because-that-was-the)
- [Who actually builds this.](https://amplifyoms.com/founder-story#who-actually-builds-this)
- [Still running my own practice.](https://amplifyoms.com/founder-story#still-running-my-own-practice)
- [What this means if you're a practice owner.](https://amplifyoms.com/founder-story#what-this-means-if-youre-a-practice-owner)

### [Comparisons](https://amplifyoms.com/vs)

Side-by-side comparisons of amplifyOMS with Sycle, Blueprint OMS, CounselEAR, Suno, HearForm, Simply Hearing and HearWare. Each one starts with what the other system gets right.

### [amplifyOMS vs Sycle](https://amplifyoms.com/vs/sycle)

Sycle vs amplifyOMS: audiology software comparison. Built in 2001 versus 2016, manufacturer-aligned versus practice-owner built. Honest side-by-side.

- [What Sycle gets right.](https://amplifyoms.com/vs/sycle#what-sycle-gets-right)
- [Where the structural differences sit.](https://amplifyoms.com/vs/sycle#where-the-structural-differences-sit)
- [What amplifyOMS does differently structurally.](https://amplifyoms.com/vs/sycle#what-amplifyoms-does-differently-structurally)
- [How the two systems compare on the structural fundamentals.](https://amplifyoms.com/vs/sycle#how-the-two-systems-compare-on-the-structural)

### [amplifyOMS vs Blueprint](https://amplifyoms.com/vs/blueprint)

Blueprint vs amplifyOMS: audiology practice management software comparison. Demant-allied versus independent, desktop versus mobile-first.

- [What Blueprint gets right.](https://amplifyoms.com/vs/blueprint#what-blueprint-gets-right)
- [Where the structural differences sit.](https://amplifyoms.com/vs/blueprint#where-the-structural-differences-sit)
- [What amplifyOMS does differently structurally.](https://amplifyoms.com/vs/blueprint#what-amplifyoms-does-differently-structurally)
- [How the two systems compare on the structural fundamentals.](https://amplifyoms.com/vs/blueprint#how-the-two-systems-compare-on-the-structural)

### [amplifyOMS vs CounselEAR](https://amplifyoms.com/vs/counselear)

CounselEAR vs amplifyOMS: audiology software comparison after the 2025 Fullsteam acquisition. Independent alternative built by a practice owner.

- [What CounselEAR gets right.](https://amplifyoms.com/vs/counselear#what-counselear-gets-right)
- [Where the structural choices diverged.](https://amplifyoms.com/vs/counselear#where-the-structural-choices-diverged)
- [What amplifyOMS does differently structurally.](https://amplifyoms.com/vs/counselear#what-amplifyoms-does-differently-structurally)
- [Feature comparison.](https://amplifyoms.com/vs/counselear#feature-comparison)

### [amplifyOMS vs Suno](https://amplifyoms.com/vs/suno)

Suno vs amplifyOMS: audiology PMS comparison. AI-first and VC-backed versus clinic-first and practice-owner built. Honest side-by-side.

- [What Suno gets right.](https://amplifyoms.com/vs/suno#what-suno-gets-right)
- [Software for clinics versus the operating system of a clinic.](https://amplifyoms.com/vs/suno#software-for-clinics-versus-the-operating-system-of)
- [Why amplifyOMS is built differently.](https://amplifyoms.com/vs/suno#why-amplifyoms-is-built-differently)
- [Feature comparison.](https://amplifyoms.com/vs/suno#feature-comparison)

### [amplifyOMS vs HearForm](https://amplifyoms.com/vs/hearform)

An honest comparison for hearing care owners weighing a move from HearForm. See how a cloud operating system that is always current differs from a FileMaker desktop application, with HearForm's own published details side by side.

- [What HearForm gets right.](https://amplifyoms.com/vs/hearform#what-hearform-gets-right)
- [Where the structural differences sit.](https://amplifyoms.com/vs/hearform#where-the-structural-differences-sit)
- [What amplifyOMS does differently structurally.](https://amplifyoms.com/vs/hearform#what-amplifyoms-does-differently-structurally)
- [How the two systems compare on the fundamentals.](https://amplifyoms.com/vs/hearform#how-the-two-systems-compare-on-the-fundamentals)

### [amplifyOMS vs Auditdata Manage](https://amplifyoms.com/vs/simply-hearing)

Simply Hearing is now Auditdata Manage, and Auditdata was sold again in February 2026. See an operator-built alternative for independent Canadian hearing care owners. Flat fees, no revenue share, and your patient data stored in Canada.

- [What Auditdata gets right.](https://amplifyoms.com/vs/simply-hearing#what-auditdata-gets-right)
- [Where the structural differences sit.](https://amplifyoms.com/vs/simply-hearing#where-the-structural-differences-sit)
- [What amplifyOMS does differently structurally.](https://amplifyoms.com/vs/simply-hearing#what-amplifyoms-does-differently-structurally)
- [How the two systems compare on what matters to an owner.](https://amplifyoms.com/vs/simply-hearing#how-the-two-systems-compare-on-what-matters)

### [amplifyOMS vs HearWare](https://amplifyoms.com/vs/hearware)

Honest comparison for Canadian owners weighing a move off HearWare: cloud with real-time mobile visibility versus a Windows desktop on a back-office server.

- [What HearWare gets right.](https://amplifyoms.com/vs/hearware#what-hearware-gets-right)
- [The honest gap.](https://amplifyoms.com/vs/hearware#the-honest-gap)
- [Three differences that change your day.](https://amplifyoms.com/vs/hearware#three-differences-that-change-your-day)
- [How the two systems compare on what matters to an owner.](https://amplifyoms.com/vs/hearware#how-the-two-systems-compare-on-what-matters)

### [FAQ](https://amplifyoms.com/faq)

Questions practice owners ask about amplifyOMS audiology practice management software. Pricing, migration, AI, integrations, and data ownership.

- [About amplifyOMS.](https://amplifyoms.com/faq#about)
- [Pricing and commercial terms.](https://amplifyoms.com/faq#pricing)
- [Migration and switching.](https://amplifyoms.com/faq#migration)
- [AI in the platform.](https://amplifyoms.com/faq#ai)
- [Platform and integrations.](https://amplifyoms.com/faq#platform)
- [Operational details.](https://amplifyoms.com/faq#operations)
- [Data ownership and exit.](https://amplifyoms.com/faq#data)

## Legal

- Privacy Policy: https://amplifyoms.com/privacy
- Terms of Service: https://amplifyoms.com/terms